A Tour of the Magic Kingdom

Imagine you are an honors student at Western Illinois University (WIU) and you ran across this advertisement back in March 2010:

“Not only is the Walt Disney World Resort in Orlando, Florida, one of the most popular vacation destinations in the world, it’s also a great example of effective communication by a multinational corporation. Communication of messages and information is planned is the smallest detail yet it is blended seamlessly so that the casual visitor never notices the flurry of communication going on around them.

This Study Abroad Course allows participants a glimpse inside these carefully thought out communication processes. Three main areas of communication will be studied: nonverbal, organizational, and computer-mediated. By experiencing various tours and attractions at the resort, students will discover the layers of non-verbal communication utilized by the Disney Imagineers. Study of Disney’s organizational communication will be compared to actual on-site conditions. Specialized guest lecturers will round out the first-hand experiences.”

Sounds pretty cool, eh?

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